2017 Southern Tide Holiday Catalog
Great product photography of clothing helps sell great clothing. Apparel brands like Southern Tide understand the strength of pairing well-styled clothing studio photography with great location lifestyle photography of models wearing their brand. Commercial photography studio Exum Photography partnered with this clothing brand out of South Carolina to produce the studio product photography for their 2017 holiday catalog. The catalog features roughly a dozen spreads with a lifestyle shot of a model next to a studio product-only shot. The lifestyle shot helps define the lifestyle brand while the studio product shot helps identify exactly what clothing is being marketing as well as more color options of the same style. Commercial photographer Steve Exum and his team partner with talented apparel stylists who understand the nuanced skill of stying for lay flat and tabletop clothing photography. The studio is located in Elon, North Carolina between Raleigh and Greensboro. To see samples of similar work please check out the Apparel Photography services page.