Client Spotlight: Carolina Eye Prosthetics

Christmas Card Cover

Carolina Eye Prosthetics strives to provide the best eye prosthesis available in the Southeast. Located in Burlington NC, they take great care in properly fitting the prosthesis and hand painting it to match its companion eye. Carolina Eye Prosthetics can fabricate a prosthesis to fit comfortably over an existing blind eye (a corneal scleral shell) and provide other prostheses such as custom conformers for those too young to be fitted with their first artificial eye.

Card Interior

Exum Photography had the privilege of working with Carolina Eye Prosthetics on their 2019 Christmas Card. This holiday marketing piece goes to all of their referring medical professionals. We began with the beloved Christmas story of the Polar Express which has captured imaginations for decades. Our studio partnered with illustrator Rob Edwards of Praire Dog Productions who took an idea conceived by photographer Steve Exum and created a mock-up. The staff from Carolina Eye Prosthetics helped source wardrobe and props. Makeup artists Herita Jones and Jennifer McCollom contributed their magic on the day of the shoot.

Fifi, the customer greeter dog at Carolina Eye and Murphy, the studio greeter dog at Exum Photography, did their best to keep everyone entertained during the shoot. Each staff member was photographed in costume under lighting designed to mimic the train car that would be surrounding them. After the posed photographs were complete, images were carefully animated by studio graphic designer Rodney Hogan and integrated into our train car image design by illustrator Rob Edwards. The first image above is the front of the holiday card and the second image is the interior. Stay tuned for another holiday card featuring the Exum family that will publish next week. 

A fantastic amount of effort went in to bringing our rough sketch to life!