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Southern Tide Apparel company based in Greenville, SC and founded by Allen Stephenson offers an entire collection of apparel built on the highest standards. The first product, the Skipjack polo, set a new standard in comfort, fit and design. Southern Tide offers unique sport shirts and casual pants, to the classic sweaters, swimwear and polos, the brand is the leader in youthful Southern style. No matter where one lives, anyone with an appreciation for classic design, good fit and craftsmanship, combined with an affection for the coast and old-world heritage, will quickly fall in love with the charm of the Southern Tide brand. Photography by Steve Exum of Exum Photography. exumphoto.com southerntide.com
Johnnie-O is a clothing company started in 2004 by John O'Donnell. This company combines "east coast preppy" with "west coast 'dude'" to a create a lifestyle brand referred to as west coast preppy. They use a surfer with his board as their logo which immediately triggers images of an active but casual outdoor way of life in our social consciousness. Photography by Steve Exum, exumphoto.com