2022 Exum Family Christmas Card

The Empty Nest

Merry Christmas & Happy New Year from the Empty Nesters, Molly & Steve, along with Cooper & Obi, Bella who is a 3rd year at the Institute of the Arts Barcelona & Sawyer who just completed a semester studying in Hawaii & will attend NC State in January!

By Molly Exum

Approaching empty nesting was the hard part. The grief & nostalgia for a family lifestyle that was coming to an end broke my heart some days because I loved every single second we shared under the same roof & in the same car & in the same time zone! Then the end actually came and we realized it was really a beginning. Sure, I want to hold my babies again & hear the pitter patter of their feet & pack them up in the car & just have them near me. At the same time, we’re so proud of their independence & sense of adventure. Bella and Sawyer’s stories are just beginning and Steve and I have a front row seat… if only virtual at times.

We’re thankful for each & every day we get to spend with family & friends & we’re especially thankful for time spent with Bella & Sawyer (super thankful for FaceTime too!).

Wishing you and yours a joyful holiday season surrounded by the ones you love!

Molly, Steve, Bella, Sawyer, Cooper & Obi
 
 

 

Bella in Sitges, Spain  

 

Sawyer in Hawaii 

Molly’s behind the scenes 2022 Christmas card pitch video sent to Bella & Sawyer.

Molly Exum – Copy Writer
Steve Exum  – Photographer
Sawyer Exum – Surfer
Bella Exum – Dancer
Cooper Exum – Beach Bum Pup
Obi Exum – Beach Bum Pup
 
Rodney Hogan & Rob Edwards – Card Designers 

 

 Thank you for your continued support and friendship. We hope you enjoy the Exum Family Christmas card and keep a check on our website and blog in the coming year.

Surf, Sand & Southern Tide

Exum Photography was responsible for the off-model photography for a spring mailer. This catalog features multiple spreads with a lifestyle shot of a model next to a studio product-only shot of their clothing professional styled and lit by Exum Photography.  While the models worked on a photo shoot in Bermuda we created our lay flat scenes with Bermuda inspired colors and props. I especially like the shot of bathing suits lying across a borrowed surfboard donated by my friend and Broughton High School 1988 classmate Wes Craft of Custom Craft Surfboards If you are in the market for a custom surfboard reach out to Wes. To see more samples of similar work please check out the Apparel Photography services page.

 

Take a Break With Johnnie-O

Great product photography of clothing helps sell great clothing brands.  Johnnie-O appreciates the impact of professionally styled lay flat clothing photography alongside inspirational lifestyle shots of models wearing their brand.  Exum Photography was responsible for the off-model and some select on-model photography for Johnnie-O’s latest summer and spring mailers. This catalog features multiple spreads with a studio-product-only shot of their clothing professional styled and lit by Exum Photography, next to a lifestyle shot of a model.  Our studio partners with talented apparel stylists who understand the nuanced skill of styling for lay flat clothing photography. We created our flat lay scenes with bright yet relaxed California-inspired colors and props, designed to complement the models’ photo shoot in California.  One of our favorite shots was when AstroTurf and golf accessories were laid behind the clothes to emulate a putting green! To see more samples of similar work please check out the Apparel Photography services page.

 

Southern Tide Holiday Catalog

Commercial photography studio Exum Photography partnered with this clothing brand out of South Carolina to produce the studio product photography to create a holiday catalog. The catalog features roughly a dozen spreads with a lifestyle shot of a model next to a studio product-only shot.  Commercial photographer Steve Exum and his team partner with talented apparel stylists who understand the nuanced skill of stying for lay flat and tabletop clothing photography. The studio is located in Elon, North Carolina between Raleigh and Greensboro. To see samples of similar work please check out the Apparel Photography services page.

Exum Photography Client Spotlight: Fisher Wealth Management

Fisher Wealth Management is a Burlington, NC  based financial advisory team lead by Rick Fisher. They manage retirement savings, college savings, investment accounts and more for their clientele. Exum Photography is one their clients and FWM is one of our clients.  The Fisher Wealth team is on the  Exum Photography Christmas card list receiving our zany Exum family Christmas card every holiday season. Years ago, Rick asked if we would create a custom birthday greeting card they could send to Fisher Wealth clients … something fun and memorable like our holiday cards. With that request, an era of creative birthday greeting card photography began. Our first concept entitled “Hope You Have a Blast!” featured their team crowded around a giant birthday cake with a single sizzling stick of dynamite. The card opened and the dynamite candle had exploded spreading cake innards and frosting all over the staff. The cards have become a unique conversation piece that have helped build rapport between the staff and clients at Fisher Wealth. They help keep their referral business strong with a funny and memorable marketing mailer. After the exploding birthday cake, the next year we created a Happy Days cast, followed by the Rat Pack, then a nod to the movie Saturday Night Fever, The Brady Bunch. Our last card just finished its year of circulation is “Born to Be Wild”. Photography by Steve Exum, Card design by Kelsey Flowers, Costume Design by Steve Exum and Kelsey Flowers. Hair and Make-up by Herita Jones and Jennifer McCollom.

Aerial Drone Photography – Ashley Woods Surf Team

At Exum Photography we continue to find subjects that are so much fun to shoot aerial drone photography. This weekend it has been surfing. Sawyer and 4 of his best buddies from our Ashley Woods neighborhood, Joseph, Brooks, Zach & John, spent Labor Day weekend in Holden Beach at the Martin house. The surfing conditions post Harvey Hurricane rain have been pretty good. Flying the drone just above the waves created amazing aerial photographs and video clips that were simply not possible a few years ago. Maximize your screen to watch this fun little aerial movie. You won’t be disappointed. If you’re wondering where Sawyer learn to surf … it was not from me … I’m not a bad windsurfer but when it comes to raw surfing Sawyer has be beat by a mile. I’m better at documenting.