Exum Photography is proud to be shooting product for Southern Tide apparel company based in Greenville, South Carolina. Founded by Allen Stephenson at the age of 23, Southern Tide offers a collection of high-quality clothing with a classic Southern style. Stephenson wanted to take all the modern design elements of today’s youthful trends and tie these in with his love for old Southern culture and lifestyle to create a brand that stood for craftsmanship, clean lines, classic design and rich heritage. The first product, the Skipjack polo, set a new standard in comfort, fit and design. Southern Tide offers a collection of apparel ranging from unique sport shirts and casual pants to classic sweaters, swimwear and polos. The brand is the leader in youthful Southern style. No matter where one lives, anyone with an appreciation for classic design, good fit and craftsmanship, combined with an affection for the coast and old-world heritage, will quickly fall in love with the charm of the Southern Tide brand. Photography by Steve Exum and Griffin Davis of Exum Photography. exumphoto.com southerntide.com