Great product photography of clothing helps sell great clothing brands. Johnnie-O appreciates the impact of professionally styled lay flat clothing photography alongside inspirational lifestyle shots of models wearing their brand. Exum Photography was responsible for the off-model and some select on-model photography for Johnnie-O’s latest summer and spring mailers. This catalog features multiple spreads with a studio-product-only shot of their clothing professional styled and lit by Exum Photography, next to a lifestyle shot of a model. Our studio partners with talented apparel stylists who understand the nuanced skill of styling for lay flat clothing photography. We created our flat lay scenes with bright yet relaxed California-inspired colors and props, designed to complement the models’ photo shoot in California. One of our favorite shots was when AstroTurf and golf accessories were laid behind the clothes to emulate a putting green! To see more samples of similar work please check out the Apparel Photography services page.