Great product photography of clothing helps sell great clothing brands. Johnnie-O appreciates the impact of professionally styled lay flat clothing photography alongside inspirational lifestyle shots of models wearing their brand. Exum Photography was responsible for the off-model and some select on-model photography for Johnnie-O’s latest summer and spring mailers. This catalog features multiple spreads with a studio-product-only shot of their clothing professional styled and lit by Exum Photography, next to a lifestyle shot of a model. Our studio partners with talented apparel stylists who understand the nuanced skill of styling for lay flat clothing photography. We created our flat lay scenes with bright yet relaxed California-inspired colors and props, designed to complement the models’ photo shoot in California. One of our favorite shots was when AstroTurf and golf accessories were laid behind the clothes to emulate a putting green! To see more samples of similar work please check out the Apparel Photography services page.
Exum Photography was responsible for the off-model photography for their latest 2018 spring mailer. This catalog features multiple spreads with a lifestyle shot of a model next to a studio product-only shot of their clothing professional styled and lit by Exum Photography. While the models worked on a photo shoot in Bermuda we created our lay flat scenes with Bermuda inspired colors and props. I especially like the shot of bathing suits lying across a borrowed surfboard donated by my friend and Broughton High School 1988 classmate Wes Craft of Custom Craft Surfboards If you are in the market for a custom surfboard reach out to Wes. To see more samples of similar work please check out the Apparel Photography services page.
Great product photography of clothing helps sell great clothing. Apparel brands like Southern Tide understand the strength of pairing well-styled clothing studio photography with great location lifestyle photography of models wearing their brand. Commercial photography studio Exum Photography partnered with this clothing brand out of South Carolina to produce the studio product photography for their 2017 holiday catalog. The catalog features roughly a dozen spreads with a lifestyle shot of a model next to a studio product-only shot. The lifestyle shot helps define the lifestyle brand while the studio product shot helps identify exactly what clothing is being marketing as well as more color options of the same style. Commercial photographer Steve Exum and his team partner with talented apparel stylists who understand the nuanced skill of stying for lay flat and tabletop clothing photography. The studio is located in Elon, North Carolina between Raleigh and Greensboro. To see samples of similar work please check out the Apparel Photography services page.
Fisher Wealth Management is a Burlington, NC based financial advisory team lead by Rick Fisher. They manage retirement savings, college savings, investment accounts and more for their clientele. Exum Photography is one their clients and FWM is one of our clients. The Fisher Wealth team is on the Exum Photography Christmas card list receiving our zany Exum family Christmas card every holiday season. Years ago, Rick asked if we would create a custom birthday greeting card they could send to Fisher Wealth clients … something fun and memorable like our holiday cards. With that request, an era of creative birthday greeting card photography began. Our first concept entitled “Hope You Have a Blast!” featured their team crowded around a giant birthday cake with a single sizzling stick of dynamite. The card opened and the dynamite candle had exploded spreading cake innards and frosting all over the staff. The cards have become a unique conversation piece that have helped build rapport between the staff and clients at Fisher Wealth. They help keep their referral business strong with a funny and memorable marketing mailer. After the exploding birthday cake, the next year we created a Happy Days cast, followed by the Rat Pack, then a nod to the movie Saturday Night Fever, The Brady Bunch. Our last card just finished its year of circulation is “Born to Be Wild”. Photography by Steve Exum, Card design by Kelsey Flowers, Costume Design by Steve Exum and Kelsey Flowers. Hair and Make-up by Herita Jones and Jennifer McCollom.
At Exum Photography we continue to find subjects that are so much fun to shoot aerial drone photography. This weekend it has been surfing. Sawyer and 4 of his best buddies from our Ashley Woods neighborhood, Joseph, Brooks, Zach & John, spent Labor Day weekend in Holden Beach at the Martin house. The surfing conditions post Harvey Hurricane rain have been pretty good. Flying the drone just above the waves created amazing aerial photographs and video clips that were simply not possible a few years ago. Maximize your screen to watch this fun little aerial movie. You won’t be disappointed. If you’re wondering where Sawyer learn to surf … it was not from me … I’m not a bad windsurfer but when it comes to raw surfing Sawyer has be beat by a mile. I’m better at documenting.